Samantha Fox launched Little Foxes after four years of immersion in the world of children's birthday parties, camps, pod classes and Girl Scout events. Before that, she got to know her audience as the Chief Workshop Officer at the Build A Bear Workshop. Back in the day, Samantha was an AVP of Marketing and Merchandising for retail powerhouse brands like Victoria's Secret Beauty, J.Crew and Ann Taylor.  

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Samantha lives in Morris Plains with her 12 year old twins.